Finally the dull dreary days of winter are behind us and the promise of summer with sun drenched long days spent at the beach and BBQ’s draws close, bringing with it the promise of lots less clothes…eeeeeekkkkkk most of us cry.
As the seasons change this is a really great time to stop, take a breath and re-fresh and re-new your spa. Just a few simple changes can completely have your clients going WOW and looking at your space with fresh eyes. Even better try and make the changes on the day when the spa is closed for even more impact…
1. Change around your retail – Bring to the front summer items
– Sun products for face body and hair
– Hydrating moisturizers
– Bright summer polishes
Make up a unique summer pack and wrap prettily adding some toy sunglasses can really add that fun element.
2. Change around your posters.
People stop seeing them after a while so BRIGHT FRESH NEW ONES can really have an impact as people view them with renewed interest and purpose.
3 Change some simple décor items,
– Throw pillows
– Towels
– A new flowering plant or display all have an amazing impact for a small outlay.
4. Create some SUMMER PACKAGES
Sizzle for Summer could be 3 Universal Contour Wraps
10 Eurowaves
Mani and pedi
Shimmer at Sunset could be Hair cut and colour
Mani and pedi
Let your imagination run free, then post it on Facebook, your own blog, print it on bright paper and attach it to the receipt of every client leaving for maximum impact. It is amazing how many clients leave not realizing what other services you offer, so never assume they know.
If your contouring treatments have been quiet after the early burst of New Year enthusiasm, now is the time to take them out, brush them off, and get them to the forefront of your menus because without question clients will be spending money on looking their best this summer season. Let’s make sure that by combining visual interest at the spa with education by therapists and your social media efforts, that they know ALL the great services you have to offer, so that those “looking fabulous dollars” stay well and truly in your spa.
New posters are available for EUROWAVE AND UNIVERSAL CONTOUR WRAP ….just ask and we will willingly send them to you.
Have a fabulous summer,
Helen
Effective Spa Service Pricing
Helen Hodgson, Director of Body Beautiful Canada Ltd. shares her formula for effective pricing on spa services like the Universal Contour Wrap and Eurowave Pro.